“I have always been drawn to the word ‘balance’ – when it comes to aesthetics of interior, photography, art, but especially balance applied to outfit combinations. I love the contrast between gauzy, romantic elements and relaxed, simple basics. One piece lifts the other, and the other piece tones down and adjusts to the right balance.”

– Ritu Eskeland


The Brand

Our philosophy is that balance is key, which is mirrored in the core style of the brand: Romantic femininity mixed with Scandinavian aesthetics. In MISSMAYA’s collections you will always find feminine details, playful, bold prints and colors equally balanced with clean lines, laid-back silhouettes and nude tones. A well-put-together yet not too polished look that takes women from the office to drinks, is the effortless aesthetic MISSMAYA is defined by.

We embrace a close relationship with our manufacturers who we visit several times a year, which enables us to ensure high quality and good working environment.

The Story

The Norwegian brand MISSMAYA was launched in 2017. The designer behind the brand is Ritu Eskeland, an ESMOD Oslo graduate. After 15 years of working as a designer for Dia Dia, her family-owned business brand – targeting middle-aged women – she felt a need to further explore her creativity with bolder designs that reflect her own personal style. With two main season collections and several sub-collections each year, MISSMAYA is currently represented by large and small fashion retailers across the country, as well as online.  

Shop our collections online at Sostyle.no