ABOUT US
CONFIDENCE IN COMFORT
MISSMAYA was created by designer and ESMOD graduate Ritu Eskeland, whose philosophy is that balance is key, a sentiment mirrored in the core style of the brand: romantic femininity mixed with Scandinavian aesthetics.
Every MISSMAYA garment is designed with a flattering silhouette and comfortable fit in mind. Since the brand’s launch in 2017, we have been known for our feminine touch and playful prints, always balanced by clean lines. A put-together yet not overly polished look that takes women from the office to after-work drinks is the effortless aesthetic MISSMAYA is defined by.
Before creating her own brand, Eskeland first spent fifteen years as the designer for her family’s brand, catering to a more mature clientele. This experience taught her firsthand how comfort and fit define confidence, leading her to develop an extended size chart with the goal of making every woman who puts on one of her garments feel feminine and confident.
With two main seasonal collections and several sub-collections each year, MISSMAYA has grown into a successful fashion brand. Today, we are represented by over 80 fashion retailers across Norway, as well as online, and continue to expand.
“I have always been drawn to the word ‘balance’ – when it comes to aesthetics of interior, photography, art, but especially balance applied to outfit combinations"
Relations
Most of our garments are produced in New Delhi, India. We work closely with our manufacturers there and visit them several times a year to ensure high quality standards and good working conditions.
Our founder and designer, Ritu, has close family ties to the factory and speaks with the team on a weekly basis. This close collaboration allows us to continuously refine our products and make improvements throughout the production process.
Some garments are also produced in Guangzhou, China, at a small-scale factory chosen for its high-quality craftsmanship and production standards.
Sustainability
Sustainability is a vital part of our work, and we are committed to creating collections that respect both the environment and people. We continuously strive to select high-quality, durable materials. Our goal is to design timeless pieces that last and bring joy season after season. Through small but conscious choices, we aim to contribute to a more sustainable fashion industry.